With the support of The Rumin8 Group’s strategic vision.
Case Study:
Executive Coaching, Succession Planning
Financial
Services
League Data stands as a beacon in the cooperative fintech industry, with a dedication to enabling credit unions across Atlantic Canada to navigate the ever-evolving financial landscape. Their vision extends beyond mere technological solutions; they aim to forge a pathway toward sustainable innovation and impactful social change. It all starts with their commitment to cutting-edge, sustainable solutions for everyday banking, thereby shaping a more inclusive financial future.
The Rumin8 Group helped League Data illuminate the challenges and triumphs of realigning their core values and leadership practices to meet contemporary needs through the importance of leadership, strategic vision, and the collective effort of employees in steering an established company towards a future-ready, sustainable, and more inclusive path.
CHIEF EXECUTIVE OFFICER
LEAGUE DATA AND TECHNICOST
Carrie Forbes
We had no management process or training, and we needed The Rumin8 Group’s help to structure our company while helping us keep our whole team aligned in the process.
Our main goal was to get our team aligned on the processes we needed to implement for proper team management to support our growth.
Carrie Forbes was appointed CEO in 2020 and decided to engage The Rumin8 Group to support the organization through this time of change to set out a strategic path to cultivate a culture infused with trust, innovation, and collaborative leadership.
As a cooperative fintech company with a rich legacy in supporting credit unions across Atlantic Canada, League Data recognized the need to evolve - not just in terms of technology and services but, more critically, in its organizational culture and ethos.
The goal was to set intentional change, where a traditional company navigates the complexities of modern business landscapes, striving to stay relevant, competitive, and socially impactful.
CHIEF EXECUTIVE OFFICER
LEAGUE DATA AND TECHNICOST
Carrie Forbes
Not only to grow their skill sets, but to build out what those people competencies need to be, and then also that succession plan for leadership.
The work that we're doing with The Rumin8 Group is developing really important processes for our people and teams and leadership.
The challenge was multifaceted: rejuvenating an established organizational culture, enhancing digital visibility, and countering inherent issues like limited empowerment within the workforce.
These barriers stood in stark contrast to the company's aspirations of fostering innovation and growth.
As the world entered the 2020s, League Data found itself amidst a transformative era marked by rapid technological advancements and shifting market dynamics.
This demanded a strategic redirection to unlock its full potential, and Carrie knew The Rumin8 Group was the key partner to tackle this challenge with the expertise they brought.
CHIEF EXECUTIVE OFFICER
LEAGUE DATA AND TECHNICOST
Carrie Forbes
Part of the work with The Rumin8 Group is creating a safe space because while the team has their internal coaches, it's great for them, especially at the senior levels, to have a third party, somebody who is neutral, that has no say over their performance, where they can have really honest, authentic conversations.
The Rumin8 Group has transformed my senior team. We're at a point where we talk about vulnerability, trust and support.
The process began with The Rumin8 Group taking a deep look at the company's core values and identity. The Rumin8 Group embarked on a mission to revitalize League Data’s ethos.
The Rumin8 Group put an emphasis on cultivating trust as the cornerstone of the new culture. The approach was hands-on and multifaceted, involving group coaching sessions, leadership alignment initiatives, and the development of new processes that were tailored to nurture skill sets and build core competencies within the team.
A unique aspect of this journey was the rejection of generic, cookie-cutter solutions in favour of strategies that resonated with League Data’s unique culture and needs.
The journey of change for League Data, in partnership with The Rumin8 Group, was a bit like navigating uncharted waters.
The transformation began with redefining League Data's core values and purpose, focusing on "Building a sustainable future together through trust." This wasn’t just a tagline; it became the core value and purpose of League Data and its work.
CHIEF EXECUTIVE OFFICER
LEAGUE DATA AND TECHNICOST
Carrie Forbes
I was so excited to get feedback from our peers that the League Data team is one of the best to work with in the world. That is incredible.
When I'm in another country talking to people I haven't met, and the reputation of our team is coming up. That's a huge metric of success in our work with The Rumin8 Group. We have 11 credit unions knocking on our door, wanting to join in on what we're doing.
You want to talk about a metric of success?
I was at a conference in Las Vegas, one of the biggest fintech conferences in the world. I was on a panel with my new partner, and other attendees came up and said, ‘We've heard good things about your project and your team.’
This was part of a broader commitment to enhance organizational capabilities in various domains:
A project aimed at reshaping the company's approach to business development, integrating innovative strategies and tools.
A comprehensive program designed to nurture leadership capabilities in alignment with the organization's transformed ethos.
Streamlining vendor relationships and processes to align with the new organizational direction.A project aimed at reshaping the company's approach to business development, integrating innovative strategies and tools.
An evolution of the initial training program, this initiative focused on deepening leadership skills and certifying each participant, ensuring alignment with League Data's renewed values.
These sessions were crucial for maintaining strategic alignment and ensuring continuous progress toward set goals.
Established to foster a culture of continuous communication and support among the leadership team.
Starting the work in 2022, The Rumin8 Group placed a significant focus on individual leadership development, with personalized coaching for 15 leaders.
Evaluate and build upon previous surveys, extracting key insights.
The League Data Employee Survey and Credit Union Survey Project were pivotal in this phase.
Starting in 2022:
1
These surveys aimed to:
Establish new goals and objectives.
Design a new format, questions, and delivery system for the surveys.
Create a regular delivery cadence and analyze the collected data.
Develop action plans and response strategies based on data metrics.
Enhancing the sales process and CRM strategy.
Focusing on business development in 2022, The Rumin8 Group emphasized:
continuing in 2022:
2
Optimizing funnel management.
Developing a comprehensive sales toolkit and customer engagement strategy.
Designing a consulting business model with tailored service offerings and pricing models.
Regular sessions for Business Development and strategy support.
The Rumin8 Group shifted focus to further refine these strategies, with additional projects that included:
in 2023:
3
Structuring Standard Operating Procedures (SOPs) and process mapping.
Evaluating and improving vendor management processes.
Designing and delivering surveys and focus groups to gain deeper insights into customer needs and preferences.
Implementing a comprehensive performance management system.
They were part of The Rumin8 Group’s larger plan to instill a culture of continuous improvement and adaptability.
Each project was designed to build upon the foundations laid in the previous years, ensuring that the transformation at League Data was not only profound but also sustainable and forward-looking.
These initiatives were not just about achieving short-term goals.
Continuous improvement:
4
CHIEF EXECUTIVE OFFICER
LEAGUE DATA AND TECHNICOST
Carrie Forbes
I cannot say enough superlatives about the overall results we are experiencing because The Rumin8 Group doesn't just deliver content; they invest in your purpose, passion and people.
The focus on cultivating a culture of trust, transparent communication, and collaborative leadership has led to tangible improvements in internal dynamics and business performance.
The Rumin8 Group’s strategic alignment of human resource development with business goals has not only improved League Data's internal environment but also positively impacted its market position, driving both innovation and growth.
This comprehensive approach underscores the effectiveness of integrating leadership development with organizational change, setting League Data as a benchmark for successful transformation in the fintech sector.
Incorporating these diverse yet interconnected initiatives, League Data's transformation journey highlights the synergy between leadership development and organizational strategy.
A significant structural development was the creation of the LFM (Lead from the Middle) Group for middle management, led by CEO Carrie. This strategy focused on strengthening the leadership pipeline and enhancing League Data’s succession planning, ensuring a continuous influx of capable leaders influencing the company’s future.
The establishment of a formal business development mentorship and coaching program addressed a previously untapped area. This initiative led to an effective approach to opportunities, consistent with League Data’s business model, and attracted a queue of potential customers, showcasing early success even without extensive marketing efforts.
The transition from occasional, leadership-driven team-building events to regular, employee-sponsored workshops and sessions represented a cultural shift. Leadership quarterly alignment sessions, purpose-building workshops, and other team development initiatives became integral to League Data’s operational culture, fostering skill enhancement and deeper cultural integration.
Implementing a succession leadership strategy, including a Coaching Certification program, marked a significant achievement. This strategy was crucial during a time of intense business change, reflected in high employee satisfaction (96% in surveys) and strong retention rates.
The CEO, with support from The Rumin8 Group, established a robust coaching discipline, significantly bolstering senior team alignment. This initiative not only enhanced the team’s bench strength but also unified their approach, amplifying credibility with key stakeholders.
One of the most significant challenges tackled was the presence of cultural undercurrents that, if left unaddressed, could have undermined the transformation process. Leadership's commitment to fostering open dialogue and creating safe spaces for conversation was crucial in this respect.
This period was characterized by a concerted effort to encourage authenticity and self-reflection among team members. Overcoming ingrained resistance, especially from long-tenured employees, required nurturing a culture of trust and transparency. As a result, the organization began to shed the vestiges of its past, marked by rigid management styles and embraced a more collaborative and open culture.
The integration of leadership development and organizational culture initiatives has been pivotal in driving this change:
The progress made by League Data between 2020 and 2023 is a testament to the power of The Rumin8 Group’s approach to strategic cultural transformation.
The story of League Data is not just about adopting new strategies or technologies; it's about how The Rumin8 Group helped them fundamentally rethink the way their organization operates and interacts with its people. It's a narrative of breaking free from the constraints of conventional management styles and fostering a culture where trust, collaboration, and innovation are not just ideals but daily practices.
The outcomes of this transformation—enhanced communication, elevated employee engagement, and improved operational efficiency—go beyond mere metrics, reflecting a deeper, more substantial change in the organizational DNA.
As League Data continues to grow and evolve, their journey with The Rumin8 Group serves as an inspiring blueprint for other organizations facing similar challenges. It underscores the fact that in an age of relentless technological advancement, the most sustainable competitive advantage lies in a company's ability to adapt, not just in terms of market demands but, more importantly, in its internal culture and ethos.
chief Executive Officer
League Data and Technicost
Carrie Forbes
I work with a lot of different credit unions, and what's been fascinating through our project of transformation and digital change and the new system that we're adopting from The Rumin8 Group is seeing a change in action.
We can see through our data and observation that the leaders who walk this with their teams and who are there with them, they're on target, they're on track, they're building momentum.
League Data's story is a clear demonstration that when an organization truly invests in its people and embraces change with intention and purpose, the path to innovation and success becomes not just attainable but inevitable.
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